3 Easy Steps On How To Choose A Blog Niche

Many bloggers have problems deciding on a niche to blog about. Write about what you are passionate about is what you hear over and over again. However, what if your passion is something that you do not really know enough about to blog about or not something that you want to write about ongoing for at least the next few years.

I believe the number one reason many bloggers fail and yes, I’ve written blogs before, is that they choose the wrong niche or market to the wrong avatar. I believe they choose a topic and then decided ‘Nah, let’s write about something else.

Lady on laptop going through the 3 easy steps on how to choose a blog niche.

How important is a blog niche?

This is a good question as it is said you need to find a blog niche and then niche down some more.

For me, I decided that I have multiple topics that I want to talk about. I have experienced multiple things in my life and really would like to share past experiences and new experiences as Carsten and I develop additional skills and build a laptop lifestyle that helps us when we retire and gives us the flexibility to travel. Our goal is to live like our business name a lifestyle anytime.
The business name lifestyle anytime and creating balance in all areas of life opens up a wide variety of topics. I’ve heard that having multiple not connected topics may lead to a loss of interest from readers. Also, multiple topics can lead to a loss of subscribers as they await specific content. Yet, there are many blogs that write about multiple topics.

Building a laptop lifestyle around jobs, family, home and life was my original goal. It’s a busy life in a busy world. My aim was to change my ways by creating good habits that lead to a more balanced and fulfilled life. The topics I wrote about were varied. I wrote about blogging, Pinterest, living abroad, business and goal setting. One of the first blogs I wrote was ‘flying with children.’
After a while, I found I wrote more on the positive habits of self-coaching that help with goal success. It was by writing I found my niche.
The main topics on Lifestyle Anytime are noted below and could be classed as self-coaching if the niche needed a title.

Tip 1 – Brainstorm what you could write for your niche.

One way to brainstorm is to draw a niche mind map of everything that you know, about your life and place it into topics.

  • What are your hobbies?
  • How do you spend your free time?
  • What do you like to do?
  • What do you like to talk about?
  • When you were young what did you enjoy the most?
  • What do you enjoy reading?
  • What do you enjoy learning?
  • If you could do one thing for the rest of your life what would do?

Blogging is a long-term strategy. Write about something that you know you will be able to write long-term. You will need to write content on the subjects ongoing for years to come.

In the past, I would have panicked if told I needed to write long-term on a niche. I know this blog is my story and how I set goals for a balanced life. Naturally, my story includes my learnings and stories as I evolve and create the lifestyle I want. As I change my blog will evolve too and so will yours.

Tip 2 – Ask yourself questions related to your blog topic idea.

Ask yourself the questions you would search for. As you answer the questions add topics to your niche mind map. The one you created in tip 1.

  • What are you passionate about? – You need to be able to talk about the subject and stay motivated.
  • Who do you want to serve?
  • Whose questions do you want to answer?
  • Whose problems do you want to solve?
  • Is the niche profitable? – Most people don’t blog for fun they blog to build an income stream online.
  • Are others making money online from this niche?

It’s important to know that money should not be the key motivator, serving others should be.

I have chosen to focus on my and my family’s life as it covers a range of topics centred around family, home business, living in different countries and sharing my story. As Gary Vaynerchuk says “No Matter what you do, your job is to tell your story”

Our Family Our Life

You can read more about me here. Subscribe too to hear more weekly. Each week I share tips to motivate and inspire you to reach your goals.

Blogging may be fun for some people and maybe a challenge for others. Therefore, have a think, can you think of at least 20 articles to write on your chosen topic? Twenty is a great number to start with. More ideas to write on the topic will develop as you write. If you are stuck on ideas read this post on how to find topics for blog posts.

Tip 3 – Is the blog niche profitable?

In a way, this contradicts what I wrote about money not being the key motivator. Despite money not being the reason to blog, it is still awesome to earn an income from it. 

Blogging needs to be fulfilling and in many cases also profitable. Yes, profitable. There are many niches that are profitable. I’m currently doing a blogging course where a person has a succulent blog that is profitable. Another person has a faith blog. Someone else has a craft blog. All the niches are different, yet all the bloggers have monetized their blogs to help pay their expenses or even build their businesses.
It is money that makes the world go around and pays the bills. An important fact is to realise that, blogging profits are not going to come in immediately. It is a long-term strategy to make money blogging.

Before you ask yourself is the blog niche profitable? Think of ways you will enjoy providing value to others.
Examples of things to help make money blogging include;

  • Digital goods – for example, pictures. printables.
  • Services – marketing, copywriting, website building.
  • Physical goods – clothes, electronics.
  • Education – coaching, courses, books, webinars.

Blogging is a side business for many and the aim of many bloggers is to share information in articles, in coaching calls, in webinars that touch others so that their life is changed and inspire them to live their dreams.

A final tip before you commence blogging is to research and follow other bloggers who are in your niche.

As mentioned above, the most important factor in deciding your blog niche is choosing something you know you will like to write about for a long time.


Related post: Beginners guide on how to write blogs for SEO using a tool you already have.


How to choose a blog niche in 3 steps.

  1. Brainstorm what you like and write it all down.
  2. Ask yourself questions related to the topic you like and expand your list.
  3. If wanting to blog for business, research to see if your interest could be profitable. Remember there are many ways to monetize a blog. 

Now you have chosen a blog niche, do you need to decide on a business name?

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